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SIHH – IWC Schaffhausen, Come Fly With Me!

SIHH 2016 With IWC Schaffhausen

Fasten your seatbelts and let me take you on a journey to Geneva, where IWC Schaffhausen presented their new Pilot’s Watch collection. Flying has always fascinated me and as it was a gentlemen’s sport in the early 1930s it’s a perfect topic to write about. 

The dream of flying and the role of IWC Schaffhausen

The mankind’s dream of flying is more than two thousand years old. The pursuit and dream of flying is part of our nature. Ever since then, different cultures continued to research and enhance the technology towards the peak of perfection.  The Chinese started already several years BC to experiment with different forms of flying and Leonardo Da Vinci brought the dream of flying to Europe in the 15thcentury, when he already draw first drafts of flying machines.
Scientists always knew that riding horses, walking and shipping will not be the future means of transportation.  They knew that we are able to reach different spheres. Their ingenuity encouraged them to shatter the rules and to bypass the solid understanding of science. They knew there is more to discover – the sky wasn’t the limit.

UNDATIERTES HANDOUT - An improved Spitfire is pushed onto the runway by a group of pilots from the squadron (January 1944). (PHOTOPRESS/IWC)

The term “aviation” as we know it today came up first in 1863 by a French pioneer and the modern aeroplane with the characteristic tail we know today was established in 1909. From then on the myth of modern flying was born.  

In its early years flying was a gentlemen sport performed by well-educated and rich men and became very popular in the 1930s.

This is the time when IWC Schaffhausen – a pioneer in producing Pilot’s Watches started to produce their very first Pilot’s Watch. The first IWC Pilot’s Watches of the 1930s and 1940s set technical benchmarks, and their dial design determined the overall appearance that has remained so distinctive to this day. During the pioneering days of aviation, most pilots had to navigate with the help of pocket watches, because special wristwatches for pilots were still few and far between. By contrast, the first Special Pilot’s Watch, built by IWC in 1936, already featured a rugged glass, a rotating bezel with an arrowhead index for instantaneous legibility and an anti magnetic escapement, together with high contrast, luminescent hands and numerals.

From 1940, IWC started producing the Big Pilot’s Watch in accordance with military specifications. It featured an IWC-manufactured watch movement and large seconds hand. With a case measuring 55 millimetres in diameter and weighing in at 183 grams, until 2016 it was the most voluminous wristwatch ever made by IWC. In terms of precision, it met chronometer standards as well as the technical demands placed on a military navigation or observer’s watch back in those days. Amazing, isn’t it?

This original 55 mm watch was also the inspiration for the new IWC Pilot’s Watch collection presented at the SIHH 2016 in Geneva. IWC tried to stick to their heritage and produced a modern and elegant collection which still reminds you of the original watches produced in the 40ies. Let’s phrase it like Georges Kern (CEO of IWC Schaffhausen) in one of his interviews: “Why always asking for novelties instead of improving the existing products?” (Sonntagszeitungor as IWC says it: “Be Original”. 

The life of a pilot called Antoine de Saint-Exupéry & my favourite watches

IWC Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” Ref. IW502701

Since 2006, IWC has been honouring the life’s work of French poet and pilot Antoine de Saint-Exupéry with special editions of its Pilot’s Watches. Saint-Exupéry was already a legend in his own lifetime. People are fascinated as much by his books as by his adventurous life and his inherent passion for flying.

Saint-Ex is definitely one of my favourite writers. Not only because he was a pilot, but much more about the wonderful way how he tells the stories. I’m sure you all know his famous book “Le petit prince”.

Not very surprising that my absolute favourite watch of this year’s collection is the Big Pilot’s Watch Annual Calendar Edition ‘Le Petit Prince’. An extraordinary timepiece, I adore this watch. It’s limited to 250 pieces and comes with an IWC-manufactured mechanical movement with 7 days power reserve. One of the terrific details is the annual calendar which displays the month, date and day. Have a close look at the solid gold rotor at the back of the watch, which shows the famous image of the little prince standing on his tiny asteroid and regarding the heavens with wide-open eyes.
Another beautiful watch is the Big Pilot’s watch. I added a picture of the new model below. A new calf leather strap by Santoni is used to provide a high comfort. In terms of design IWC has taken a step back to the roots of the original big pilot’s watch of 1940. This watch fits perfectly to a nice suit and can also be worn casual in your daily life.
IWC Big Pilot’s Watch Edition “Le Petit Prince” Ref. IW500916
The SIHH 2016 (Salon international de la haute horlogerie) was an amazing experience. On Tuesday when I arrived at IWC’s booth there were already lots of famous sportsmen and celebrities walking over the red carpet. Stars like Lewis Hamilton, Hilary Swank, Scott Eastwood, Rosamund Pike,  Elias M’Barek, Adriana Lima, Christoph Waltz and many more were visiting the booth. Karolina Kurkova and I had a great time, as you can see on the picture. At the occasion she asked me to be her personal photographer, which I certainly did, being a gentleman.
In the evening, I was invited to the legendary SIHH IWC gala. On the red carpet there were as many stars as at the Oscars including myself! The gala was amazing – they took us back to the early 30ies/40ies, with dance performances and live big band jazz and blues music by Ronan Keating, Patti Austin and so on IWC Pilot 2016 Gala Event. It was a great experience to celebrate and party with the whole IWC crew and all the famous people at this years SIHH.
 HANDOUT - Marc Forster, Scott Eastwood, Chris Evans and IWC Schaffhausen CEO Georges Kern attend the IWC "Come Fly with us" Gala Dinner during the launch of the Pilot's Watches Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) 2016 on January 19, 2016 in Geneva, Switzerland. (PHOTOPRESS/IWC)
    Marc Forster, Scott Eastwood, Chris Evans & Georges Kern
HANDOUT - Nico Rosberg and Lewis Hamilton attend the IWC "Come Fly with us" Gala Dinner during the launch of the Pilot's Watches Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) 2016 on January 19, 2016 in Geneva, Switzerland. (PHOTOPRESS/IWC) Nico Rosberg & Lewis Hamilton
HANDOUT - Hilary Swank and Christoph Waltz attend the IWC "Come Fly with us" Gala Dinner during the launch of the Pilot's Watches Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) 2016 on January 19, 2016 in Geneva, Switzerland. (PHOTOPRESS/IWC)
Hilary Swank & Christoph Waltz

The recap of my journey matches perfectly with the values of flying. Flying is a sign for absolute freedom, elusiveness, spirit of discovery and harmony. We adore flying because it frees our mind and it lets all our worries fly away – and that’s what I experienced at the SIHH 2016!
PS. Here some photos with Celebrities, the quality of the images doesn’t match my blog, and therefore I decided to put them on an external drive in case you want to have a look:

My Journey To Firenze – Pitti Uomo 89

For the 89th time, every fashion addicted gentleman went to Firenze to attend one of the biggest men’s exhibitions in the world. Two times per year, Florence turns into a fashion-mecca on the level of absolute superlative.
Pitti Uomo 2016
For me it was the first time to attend a fair and visit such an event. Arriving at the airport you already start to understand how big this event is. People are travelling to Firenze from all over the world. The queue to get a Taxi at the airport is at least 50 meters long.
There are two parts of the fair. On the one hand a lot of brands are exhibiting their newest collections. On the other hand there is the ‘show off’ part in front of the building people are hanging out to present their styles.
It’s unbelievable what a good time I had with my friend Kenneth. The sun was out, everyone in a good mood! I enjoyed the relaxed vibe at the Pitti Immagine. Everyone is totally laid back. I ate loads of ‘Bistecca Fiorentina’ and met wonderful and well dressed people from all over the world.
What a surprise to open the news at the next day! 
Suddenly we started to realise that our pictures are everywhere (GQ Russia, GQ Germany, GQ Mexico & Vogue Mexico)

Corriere Fiorentino Pitti Uomo

So what’s trending?
Beards & Moustaches
I have the personal impression that beards and moustaches are still totally in fashion. The coming pictures will prove that.
They are all over the place. In all sort of colours, shapes and forms. I’d love to see more of them here in Switzerland!
Rather coats than jackets was the main trend this time. A very dapper and classy idea for next winter.
Checked & squared pattern is a nice alternate to just black or grey.
Shoes & Socks

Be brave and use colours! Pastel colours during autumn & winter.

Pictures by

Copyright GQ Russia
Pitti Immagine 89
Copyright Pitti Uomo
GQ Mexico Pitti89
Copyright GQ Mexico
GQ Germany Pitti Uomo
Copyright GQ Germany
Pitti Uomo 2016
Copyright Jeroen van Rooijen
Streetstyle Pitti Uomo
Copyright GQ Russia
Styles Pitti 89
Copyright Vogue Mexico
Pitti Immagine Uomo
Copyright Vogue Mexico
Vogue Mexico Pitti Uomo
Copyright Vogue Mexico

Löwen Hotel Montafon – What A Beautiful Stay

The newly renovated Löwen Hotel is located among the breathtaking Montafon mountains. Arriving at this place is a wonderful balance of celebrating life and enjoying mother nature. You’ll quickly realise that life proceeds at a different pace at the Löwen Hotel. Quieter. 
Hotel Löwen Schruns


Schruns is a lovely and very small town – there are just a few restaurants with typical Austrian food, ideal after a tough skiing day. The Hotel itself is well-situated in the middle of the village, you can walk every distance.
Wellness Hotel Österreich


Wooden materials which are being used outside and inside the Hotel transform the whole trip into a very lovely and cosy experience. The rooms are relatively little but that doesn’t change the comfortable atmosphere. Very likely to a typical chalet in the mountains, trust me you sleep very well here. The fresh air and pure silence is meditation for your soul. The bathroom scores with a rain shower and the common theme that has been used for the interior design.
Spa Week-End Österreich


bad suite hotel löwen


So let’s talk about an outstanding point of the Löwen Hotel – the spa. I have never seen such a roomy spa. It’s 3000m2 large and contains all the fancy options you expect. There is a sauna, steam bath, outdoor pool, indoor pool and a super-scale massage area. It was the best massage I have ever had. 


romantisches wochenende österreich

And when you get out of bed early enough, the sun is rising between the mountains and throws the fog of the pool into a fairytale spirit. No place on earth gives me more peace than the mountains.

Schruns Sonnenaufgang


pool hotel löwen


It was the first time I have travelled to Austria to spend an astonishing spa week-end. And to be honest the whole trip couldn’t have been better. The sun was shining, not a single cloud and a bit of snow was pure romance. The area around Schruns is a dream in winter and in summer. During winter season you can go skiing or snowboarding and in summer season it’s famous for hiking.


hiking schruns
skiing schruns
The price-performance at this place cannot be better. The room prices are can be a bit higher dependent on the season, but still very fair. We loved this place so much, a week-end trip is going to be a wedding present for some friends.