GANT Beacons Project – A shirt made of plastic waste

It is part of our responsibility to keep the planet clean – everyone can contribute to it. Some renowned companies are doing it with various charitable projects, so does GANT. Recently, the Swedish fashion company presented the ‘Beacons Project’, a shirt made of plastic waste that floats in the oceans.

It’s hard to imagine: about 165 million tons of plastic waste float through the oceans of our beautiful earth. It’s an unbelievable amount of waste that pollutes our seas and harms the living beings.

GANT Beacons Project – The Tech Prep Shirt made of plastic waste

Founded more than 50 years ago on the US East Coast, GANT has been strongly associated with the sea since then. This heritage and the passion to keep the oceans clean led to the GANT Beacons Project. The Tech Prep shirts are processed with upcycle plastic from the oceans.

For this project, GANT is working with the SEAQUAL organization, a company that processes the plastic waste collected in the seas into special polyester yarns, which are then used for the new GANT Tech Prep shirts.

The Beacons Project builds on GANT’s vision of sustainability and the effort to produce timeless products with excellent style and quality.

beacons project

The Beacons Project Video

How is the shirt worn?

Ideally, it can be combined with jeans, chinos or khakis – plus an elegant blazer. Or just the shirt with some pants plus trendy sneakers looks really stylish! You can combine the shirt to dress codes like smart casual or casual.

In addition, the shirts are stretchy, breathable and moisture-regulating. The buttons and packaging are made from recycled materials.

Where can I get one and how much does a shirt cost?

The new and sustainable Tech Prep shirts are now available in the GANT stores. In Zürich there is one at Europaallee, Rennweg or Glattzentrum. The shirt is priced at 179.00 CHF.

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